New York, NY
Multi-stage firm investing in consumer, marketplaces, and fintech. Larger checks, board-driven governance.
Marcus clearly knows marketplace dynamics cold and the first meeting was excellent. Scheduling follow-ups took weeks and messages went unanswered for long stretches.
Pros
Strong domain expertise, good first meeting
Cons
Poor follow-through on scheduling and replies
Six weeks of data requests and three partner meetings, then silence. Had to hear the pass from an associate. Not the worst terms discussed, but the process cost us momentum with other funds.
Pros
Thoughtful questions early
Cons
Slow, went dark, no clear decision owner
Priya's firm is a strong name to have on the cap table and she opened enterprise doors. Governance is real work though — monthly board prep is intense and pro-rata pressure was high.
Pros
Brand halo, enterprise intros, disciplined operator
Cons
Board-heavy, lots of reporting, pushed hard on pro-rata
As a firm, Aperture's platform (recruiting, PR, customer intros) is genuinely excellent. Partner attention depends heavily on who you get and how hot your metrics are.
Pros
Best-in-class platform team, real customer intros
Cons
Attention drops off if you're not a breakout